Business engagement is a cornerstone of effective Registered Apprenticeship expansion.  These four strategies and related resources may help.

1. Strengthen Business Engagement Processes and Support Your Business Engagement Team

This spring, business engagement professionals from 11 apprenticeship grant-funded states participated in a bootcamp focused on applying consultative sales skills to their work.  They looked at the following resources:

As you support your apprenticeship business engagement team, this article on maintaining morale and productivity may help. 

2. Take Business Engagement Virtual 

The Supporting the Apprenticeship Ecosystem in an Economic Downturn page on Workforce GPS offers tips and tools for virtual business engagement.  And with digital communication more important than ever, this Forbes article on marketing in the age of COVID-19 offers some good tips, like Shift to a relentless focus on the customer experience.

3. Offer Flexible Related Technical Instruction (RTI) Options

Apprenticeship teams are assessing their ability to provide high-quality virtual or hybrid RTI and ensuring that business engagement teams understand and can talk about RTI flexibility with potential sponsors.  They’re also looking into ways to help apprentices access and succeed in virtual learning.

The Department’s COVID-19 Apprenticeship FAQs and Bulletin 2020-51 outline changes available to deliver RTI, support apprentices in virtual learning, and more.

4. Focus on Growing Industry Sectors 

Many are shifting business engagement efforts to sectors and occupations experiencing increased demand for workers in the current economy.  The National Governors Association’s June 23 memo on transitioning dislocated and incumbent workers into high-demand industries provides insights into sectors seeing increased demand, including the following:   

  • The Electronic Recruiting Exchange predicts labor shortages in the manufacturing industry as demand for medical supplies and pharmaceuticals needed to respond to COVID-19 increases and as capacity of key trading partners like China to create these supplies is restricted.    
  • According to SC Media of the CyberRisk Alliance, demand for cybersecurity and other information technology professionals will remain high as virtual work requires digital security and other tech solutions.

The Labor Market Information Community on Workforce GPS contains tools and training opportunities to learn more about LMI-driven decision-making.